Senior Analytics Manager 2010 – Present
Des Moines, Iowa
Lead audience management operation teams within the consumer bank and wealth investment management businesses. Focus on audience strategy, planning, and development across multi channels in both digital and traditional channels.
- Operate within a heavily controlled and risk minded environment
- Established strong relationships within marketing and line of business teams
- Reduced campaign cycle times and improved production 300% YOY through campaign execution process re-design efforts
- Designed standard capacity planning and forecasting tool across entire audience operations team enabling quicker and smarter planning conversations.
- Lead and consult with international teams in Chile and India